resources
2022 National Lifeguard update resources:
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NATIONAL LIFEGUARD ADVERTISEMENTS
The Lifesaving Society has developed National Lifeguard ads for
use by Affiliate Members to advertise their National Lifeguard
courses and, longer term, to develop and recruit potential
lifeguard staff.
Target audience
The primary target audiences for these ads are potential NLS
candidates 13-16 years of age and their parents.
How to use the ads
We encourage Affiliate Members to place the ads in your
recreation brochures and /or on your websites or in other
communication pieces like handouts, flyers or posters.
Each ad is produced in portrait format and as a landscape
banner. The ads are small (because brochure space is typically
tight), but can be scaled up or down (be sure to avoid stretching
them vertically or horizontally).
The ads are available in jpeg, PDF or TIF formats. If you
require a different format or have any questions, contact us.
Two themes
We have developed two messages in English and in French:
1. Do the Math / Faites le calcul - an appeal to the potential
NLS candidate's practical self-interest.
Click on the images above to open the downloadable PDFs.
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2. Be Better / Devenir meilleur - an appeal to the potential
NLS candidate's altruistic aspirations.
Click on the images above to open the downloadable PDFs.
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Posters
These ads are also available as 11" x 17" posters. The National
Lifeguard posters package gives you 10 posters - 5 Do
the Math and 5 Be Better. Do
Good. Click on the posters for pricing and order
info.
