new brunswick site

Our Mission, Vision, Values, Motto

Our Mission

To prevent drowning and reduce water-related injury.

Our Vision

A Canada free from drowning and water-related injury.

Our Values

Guided by humanitarian principles, we are the Canadian leader in the prevention of drowning and water-related injury.

We are collaborative, innovative, and ethical.

We operate with fairness, respect, trust, and integrity.

We value diversity, flexibility and creativity.

We seek inclusiveness, driven by the needs of our community.

We are a dynamic organization that succeeds through volunteerism, pro-active leadership, and the pursuit of excellence.

Our Motto

Whomsoever you see in distress, recognize in them a fellow human being.